Mobile Marketing


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Mobile Marketing is no longer simply marketing to a phone like it was when it first started. People may still carry around a "phone" with them, but in reality, it's really a small computer. That computer means your potential customer is out there can be reached just about anytime they aren't sleeping. In fact, there are an estimated 10 billion people with mobile devices and that number is expected to climb. While still in its infancy, mobile marketing is going to emerge as the next area that you'll simply have to engage in to keep your business in front of the on the go consumer. Be sure to check out the Barnes Internet Marketer's Resource Guide for tools to help you get into the mobile marketing arena.

Mobile Marketing MUST be part of your overall marketing plan.

Let's face it. Mobile Marketing is going to be extremely important as time goes on, thanks in large part to consumer demands. People are more mobile than ever before these days and want to be connected during all hours. Major manufacturers understand this demand and are hard at work ensuring they fill it. With the sales of products such as the iPad, the Kindle, and the Andriod, it's clear that products like these will be how the majority of people will get most of their information going forward. For those who don't incorporate mobile marketing into their overall marketing plan, they will be left in the dust. Mobile marketing allows for companies in a wide range of industries such as travel and retail to send promotional messages and coupons via Bluetooth and SMS text messages for example. Mobile marketing provides business owners with a direct and very targeted approach to connecting with and endless supply of clients.

On top of the manufacturers of the mobile hardware, companies such as Facebook have announced that they see the future as being in mobile.

According to reports, Facebook is seeing incredible success with their dedicated mobile applications. They now have over 150 million active mobile users. Incredibly, 50 million users have just come on board since the first of the year! This is just the tip of the iceberg. Especially with the recent release of the Verizon iPhone. Hopefully you are seeing the power of mobile marketing and that you should be including it in your overall marketing plan.